max ferrer

What I built

I started One1 Studio during my final year of high school in the US. After graduating, I came back to Los Cabos and kept going with it. I worked in consulting and implementing AI in businesses.

The challenge & what I learned

With my first business, I was trying to sell the fact that I could put AI in a company. With One1 Studio, I started selling the fact that I could make a business more efficient. Businesses care much more about the output and what it solves than whether it’s AI.

Work with Grupomar & COMEPESCA

I worked in AI consulting and implementation with companies including Grupomar. For the nonprofit COMEPESCA, I taught a course to more than 20 nontechnical people.

I taught them how to use AI safely and correctly, use Codex and Claude Code, and automate things.

A different kind of challenge

The COMEPESCA course was really hard because I had to adapt how I taught for people who weren’t technical. Knowing how to use the tools myself was different from teaching someone else how to use them.

What I started

At fourteen, I became obsessed with AI and started Integrate NOW, a business similar to what One1 Studio became. I knew about AI and how to implement it in businesses, but I didn’t know how to sell or market myself.

What I built myself

I built a system for my dad’s food business that sent clients offers when new products arrived, told them how much inventory was available, took orders through WhatsApp, and updated the CRM.

It responded using previous messages with each client, alerted other clients when products were running out, and kept sellers and the accounting department updated.

The challenge & result

My dad’s company has over 100 employees, so the system helped a lot with communication. He was still my only customer: even though I tried really hard, I didn’t know how to sell or market myself. The business didn’t take off, but that work gave me actual experience.

What I learned

I was so fascinated with AI and how it worked that selling wasn’t my priority; learning was. I later learned that knowing the technology wasn’t enough. I had to explain what problem I could solve for someone else.

What I built

For my school capstone, I created a bot that could enter Skool communities, automatically ingest their knowledge, answer members’ questions as a customer-service bot, and create engaging community posts.

The challenge & what I learned

I managed to get it into more than 50 Skool communities, but eventually I had to turn it off because I didn’t have the money to keep it running. Getting people to use it and being able to afford to keep it running were two different challenges.

Result

Used in over 50 Skool communities. The project is now offline.