Wanted to be an inventor
I was fascinated with technology. Da Vinci was my main inspiration, and I always asked my parents for robot-building kits.
OFFICIAL BIOGRAPHY
About Max Ferrer.
I’m Max Ferrer, CEO and cofounder of Phillipe. I grew up in Los Cabos, Mexico. I’ve been building things since I was a kid, and I’m taking a gap year to work on Phillipe with Sebastian Gonzalez Capdevielle.
NOW / PHILLIPE
I co-founded Phillipe because editing took longer than filming.
Phillipe is an AI video editor that turns footage of you talking into a finished, designed short, vertical 9:16 or horizontal 16:9. I co-founded it with Sebastian Gonzalez Capdevielle, and it is the main thing I am building.
It started with a diagnosis, the same one I use with businesses. For people who make short-form video, ideas were not the bottleneck, and neither was the camera. The mechanical edit was: finding the clean take, cutting pauses and filler, timing captions and placing supporting clips. Together, those steps took longer than the filming.
So we built Phillipe to do that part, and to make the result look designed rather than captioned: word-by-word kinetic typography, a hero word carrying each line, script and serif accents, text that can sit behind the speaker and B-roll cut on the spoken beat. The person on camera reviews the cut and makes the final call.
TIMELINE
From a failed first company to Phillipe.
I loved technology and coding before AI became mainstream, and began teaching myself about artificial intelligence shortly before ChatGPT was released. Knowing AI did not automatically mean I knew how to build a business around it. The most important lessons came from building, failing, changing the approach and trying again.
My first website and iPhone game
At ten, I built a website with HTML and CSS about building a rocket and going to Mars. At eleven, I took a Swift course and built my first iPhone game. At twelve, I went to a coding summer camp where we visited Google’s offices.
Started Integrate NOW
I became obsessed with AI and started my first business. My only customer was my dad. It gave me real experience, but I didn’t know how to sell or market myself.
Started selling the outcome
I learned that businesses care about what a system solves. I started One1 Studio during my last year of high school in the US, then kept building it after returning to Los Cabos. My work included Grupomar and COMEPESCA.
Founded Phillipe with Sebastian
I wanted an AI editor that could make the style of videos I wanted for my personal brand. I brought my technical experience; Sebastian brought his video-editing experience. Within a week, we had an MVP.
Step away from the tools long enough to see the real problem.
Max Ferrer believes AI is most useful when it expands execution without replacing observation, creativity or responsibility. The work begins by understanding people and businesses—not by opening another tool.
BELIEFS
Businesses do not want AI. They want a better result.
AI is easy to start learning. AI for business is harder because it depends on observation, diagnosis, judgment and the ability to explain value simply. The same holds for a creator’s edit.
Understand the work first
Follow the process, ask questions and learn where time, money or accuracy is being lost.
Use the right solution
Sometimes the answer is AI. Sometimes a simpler system is better. The result matters more than the tool.
Protect your judgment
Use AI to execute and build without handing over the creative thinking that makes the work original. It is why Phillipe leaves the final call with the person on camera.
CREATE / BUILD / LEARN
Choose the right next step.
See what I’ve built, the challenges I ran into, and what I learned along the way.